FLUTTER
For my senior thesis, I tackled one of love's greatest obstacles: distance. Inspired by unique package design and online dating experiences, I created a subscription-based service that facilitates virtual date nights for couples in long distance relationships. The idea is to help you continue to grow both as individuals as well as a couple, and to keep the magic alive even when you can't physically be together.
To see the entirety of this project, see booklet here.
Design matrices of competition.
User personas for potential customers.
Mood board for visual aesthetic of brand.
Logo sketches - inital stages.
Finalized logo.
Brand guidelines.
THE WEBSITE
Initial whiteboard sketches.
Website wireframes.
Designed website.
Mood Board 2
THE BOXES
The ideation phase.
The package design.
THE ADVERTISEMENTS
THE SOCIAL MEDIA
THE COLLATERAL
ROLES: creative concept, designer, copywriter