GRUNCH

THE PROBLEM

As part of my Sophomore Design Studio, we were each given an environmentally friendly company for which to create a visual identity. My company was called EcoLunchBox, and produced a line of eco-friendly lunch containers.

THE IDEA

Inspired by the eco-friendly motivation of this company, I researched their competitors, target audience, and other attributes that would help inform my design decisions moving forward.

THE SOLUTION

As a nod to the geometric structure of the products themselves, I created the following visual identity system for my new company, Grunch.