PUMA | LOCAL RETAIL MARKETING PROGRAM

THE PROBLEM

During my summer internship at PUMA, I was tasked with creating a booklet and collateral for a new program called the Local Retail Marketing Program. This initiative aimed to streamline the process of individual stores asking for marketing support for various local happenings.

THE SOLUTION

I met with each channel manager to incorporate their needs, and came up with the following booklet.

THE COLLATERAL

I combined the feedback from the posts above and created the following solutions to fulfill this brief.