CELEBRATING THE FORGOTTEN DAYS

THE PROBLEM

As part of my Sophomore Design Studio, we were each given a brand for which to create a mini campaign and microsite. I was given Oreo and wanted to bring out the light-hearted and timely spirit of the brand.

THE IDEA

Inspired by the humorous daily holidays that often go uncelebrated, I had the idea to motivate their consumer to partcipate in social campaigns by celebrating these unknown holidays.

THE SOLUTION

As a nod to the fact that Oreos appeal to all ages and types of people, I designed a vibrant, youthful, and inviting design that would make people excited to return to the site for multiplte celebrations.