NFL CAMPAIGN 2017
THE PROBLEM
'47 was given the opportunity to come up with a campaign for the 2017 NFL season. Inspired by the "Let Your You Out" theme of our brand, we used expressive facepaint to show the spirit of fans from every team.
THE IDEA
The visual look and feel for this campaign was developed by our Head of Creative, Dave Bates. The Marketing Design Team including myself helped to execute this premium look by masking out each model and creating a dynamic background with a grainy team-color backdrop and halo around the model. See below for some before and after of the models.
THE SOLUTION
After finalizing the assets for each team, we created print and digital assets for our ecommerce site as well as our top retailers. See some in store examples below.
THE INITIATIVE
Once our campaign was living out in the world, we realized a need to have some campaign guidelines so that when external agencies were creating content with our creative, it would all meet the standards of our intended campaign. I created the following document to help guide other creatives through the process of creating content.
