'47 MARKETING NEWSLETTER REDESIGN
THE PROBLEM
Shortly after starting my first "real life" job at '47, I was tasked with redesigning the Marketing Newsletter. This quarterly update is a digital publication that is released to the entire company and often used as a sales tool. As a sports lifestyle brand, design collateral that we produce aims to embody our campaign "Let Your You Out". With this in mind, I conducted various avenues of research to find ways to inject this vivacious and attractive aesthetic into an information-forward publication.
THE IDEA
The main goal of this redesign was to create a clear identity that would link each issue of this publication with one another. Some ways I intended to do this was to use a clean and bold graphic language of lines and shapes. Each issue is to have its own color, changing quarterly as well as unique icons assigned to major stories to create another visual reference throughout. See below for more of my ideation process.
THE SOLUTION
Below is the first issue of the redesigned Marketing Newsletter. The main difference in the redesign is that the new issues are much more image focused to create a more editorial appearance. It also integrates links to our social channels as well as shows how various activations preformed across channels. In addition to the specific changes mentioned above, a few nuances that went over well with our audience were adding in product call outs when applicable such as on the cover, dividing the content by marketing channel to create a more cohesive storyline, and highlighting some internal company successes such as community service and employee awards.
NEXT STEPS
Due to the success of the redesign, channel managers started reaching out to me with ideas on how to fine-tune our process for creating each issue. With all the great feedback I was receiving, I decided to create the Marketing Newsletter Guidelines in order to have a central location for all of this importation information. See below for the results of this collaboration.
